Core Values: Ford Motor Company

By | February 12, 2014

[February 13, 2014]  There is some debate when the best time of year is to buy a new car but February is normally said to be the best month.  Generally this is a slow sales month and thus a good time to buy.  With this in mind, I’m presenting Ford Motor Company as a very successful vehicle manufacturer. 

They are successful because of great leadership going back to Henry Ford who incorporated the company in 1903.  He introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences – moving assembly lines. 

Fundamental to success for Ford Motor Company are these basic core values (using their words):

  • People:  Our people are the source of our strength. They provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human values.
  • Products:  Our products are the end result of our efforts, and they should be the best in serving our customers worldwide. As our products are viewed, so are we viewed.
  • Profits:  Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow. 

Ford Motor Company’s mission statement: Our mission is to improve continually our products and services to meet our customers’ needs, allowing us to prosper as a business and to provide a reasonable return for our stockholders, the owners of our business1. 

They also have published their “Guiding Principles” which help them to maintain their success.

  • Quality comes first.
  • Customers are the focus of everything we do. 
  • Continuous improvement is essential to our success.
  • Employee involvement is our way of life.  We are a team.
  • Dealers and suppliers are our partners. 
  • Integrity is never compromised.   

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[1]  The official website of the Ford Motor Company: http://www.ford.com/

[2]  Corporate site:  http://corporate.ford.com/

 

 

Author: Douglas R. Satterfield

Hello. I provide one article every day. My writings are influenced by great thinkers such as Friedrich Nietzsche, Karl Jung, Aleksandr Solzhenitsyn, Jean Piaget, Erich Neumann, and Jordan Peterson, whose insight and brilliance have gotten millions worldwide to think about improving ourselves. Thank you for reading my blog.

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