Core Values: Ford Motor Company

By | February 12, 2014

[February 13, 2014]  There is some debate when the best time of year is to buy a new car but February is normally said to be the best month.  Generally this is a slow sales month and thus a good time to buy.  With this in mind, I’m presenting Ford Motor Company as a very successful vehicle manufacturer. 

They are successful because of great leadership going back to Henry Ford who incorporated the company in 1903.  He introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences – moving assembly lines. 

Fundamental to success for Ford Motor Company are these basic core values (using their words):

  • People:  Our people are the source of our strength. They provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human values.
  • Products:  Our products are the end result of our efforts, and they should be the best in serving our customers worldwide. As our products are viewed, so are we viewed.
  • Profits:  Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow. 

Ford Motor Company’s mission statement: Our mission is to improve continually our products and services to meet our customers’ needs, allowing us to prosper as a business and to provide a reasonable return for our stockholders, the owners of our business1. 

They also have published their “Guiding Principles” which help them to maintain their success.

  • Quality comes first.
  • Customers are the focus of everything we do. 
  • Continuous improvement is essential to our success.
  • Employee involvement is our way of life.  We are a team.
  • Dealers and suppliers are our partners. 
  • Integrity is never compromised.   


[1]  The official website of the Ford Motor Company:

[2]  Corporate site:



Author: Douglas R. Satterfield

Hello. I'm Doug and I provide at least one article everyday on some leadership topic. I welcome comments and also guests who would like to write an article. Thanks for reading my blog.