#MyNYPD, Twitter, and Unexpected Results

By | April 23, 2014

[April 23, 2014] This story of leadership was simply too funny to pass up.

Leadership means being able to predict and consider the impacts of your decisions and actions. Recently a Twitter account for the New York Police Department was created – #MyNYPD.

The intent in creating the Twitter hashtag1 was to “commensurate our love for New York’s finest.” McDonalds and Walgreens had some recent successes, so the NYPD apparently tried to emulate them. However, things did not turn out so well.

Shortly after #myNYPD went on-line, people started using the hashtag to share their personal, less fortunate police stories2,3. The good news is that there are still people in NYC with a sense of humor.









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[1] http://en.wikipedia.org/wiki/Hashtag

[2] http://www.theblaze.com/stories/2014/04/22/nypds-friendly-hashtag-campaign-backfires-big-time/

[3] https://twitter.com/MyNYPD




Author: Douglas R. Satterfield

Hello. I'm Doug and I provide at least one article everyday on some leadership topic. I welcome comments and also guests who would like to write an article. Thanks for reading my blog.