[April 13, 2023] My maternal grandmother, we called her Bigmama, used to say, “Never underestimate other people.” She was right. The beer company Anheuser-Busch is taking a beating over a nationwide boycott of its Bud Light product after rolling out a transgender TikTok influencer to promote its beer.
Bud Light attempted to improve its sales among young people by having Dylan Mulvaney promote the beer. The uproar over this decision was no surprise. The problem is not just that Mulvaney is only famous for being a man pretending to be a woman but that Mulvaney is a man acting like a stupid, ridiculous caricature of a female. Mulvaney just celebrated his “365 days of girlhood.”
It’s not that Bud Light drinkers dislike transgender people, they mostly don’t care, but that Mulvaney mocks women with his “puerile performance of a hyperactive, ignorant, and ridiculous preteen girl” and “is genuinely one-of-a-kind obnoxious,” noted Tiana Lowe in an opinion piece.
To make matters worse, the Bud Light VP of Marketing Alissa Heinerscheid defended her decision to hire Dylan Mulvaney, describing Bud Light’s former customers as “fratty and out of touch.” Not a very smart move and she clearly underestimated Bud Light’s customers. Comments on social media are brutal.
“She has the mouth of a horse and the brain of a gnat.” – Paula Mirengoff
I’m not sure if Paula is referring to Mulvaney or Heinerscheid. But arrogance does play a role here, and pandering to the transgender crowd in front of Bud Light beer drinkers, who are primarily men, is not a good strategy.
The predictable backlash now includes a boycott of Bud Light and Anheuser-Busch products. Don’t underestimate other people.
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Please read my books:
Screw BL. I’ll never drink this beer 🍺 again in my entire life.
Crush them. Never let up.
Don Trump Jr. calls for end to “misguided” boycott of Bud Light. The man is out of touch. Let the boycott continue. 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸 Go America, show ‘‘em we are not ‘fratty” and ‘out of touch’ like the AB VP of Marketing believes. Screw Don Jr. Get your act together boy.
AB CEO just came out with a nothing burger ‘apology’ and got ratioed in the comments section.
Great job outlining the Bud Light problem. I’m not sure that just boycotting the beer today matters much. Most working class men and their wives will just go back to Bud Light in a couple of months anyway. If you really want to send a signal to Anheuser Busch, then don’t ask for the VP of Marketing to resign. Just never buy their beer again. Simple. Effective. The right way to fix a problem is stop buying their products forever.
Yup, stop buying trans beer!
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubled down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”. How’s that working out for you, lady? @budlight. This is worse than the trans beer endorsement.
If u drink bud light then you are wussie trans u self
“Never underestimate other people.” Gen. Satterfield’s maternal grandmother, bigmama.
Wise woman.
Indeed, she was very wise and kept all her grandkids in line. Well, most of the time. I was a tiny bit of a rebel.
Thank you, sir!
Very wise. Be Americans. Be patriotic.
Boycott ALL Anheuser Busch products.
🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸
… or just be a commie instead …
Do you guys even drink Bud Light? I don’t but I do drink beer and I will be boycotting all products of Anheuser Busch.
🤣😎😁✌❤
If you want to pander to the trans community, then go ahead. But do not expect the majority of us to jump on board like we are a bunch of brainless, simpleton, air-headed 9 year old girls. We won’t do it. And this Mulvaney chick (or weirdo with obvious mental health problems) needs help, not promotion. That is what makes a society sick. When a society is openly willing to lie about the most obvious, then we are doomed until strong MEN come around and do something about it. Bud Light drinkers are, let’s admit it, most lower class men. I’ve heard about 80%. Now, our lower class men are finally standing up to be MEN once again. Go get ’em. I’m there too. Boycott BUD LIGHT.
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
Boycott Bud Light
You da man, Nick. Yes, let’s all boycott ALL Anheuser-Busch beer, not just Bud Light.
Tranny Beer
🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺
Never will drink another Dub Lite – ha ha ha ha
‘BTW, just ask the VP of advert, Alissa Heinerscheid about those fratty parties at Harvard. Ouch, see the pix of her blowing up condoms while drinking Rolling Rock beer?
how that working out for ya
Gen. Satterfield, your “bigmama” sure knew what she was talking about. I remember this article. Well done!
Good read
https://www.washingtonexaminer.com/opinion/bud-lights-transgender-pandering-was-a-predictable-mistake
Another one from the Washington Examiner that is spot on.
“Dylan Mulvaney responds to critics of Bud Light deal: ‘I’m an easy target’”
https://www.washingtonexaminer.com/news/dylan-mulvaney-responds-critics-im-an-easy-target
Girls! Ouch!
Former Olympic swimmer Sharron Davies also slammed Nike’s partnership with Mulvaney as “a parody of what women are,” along with fellow transgender woman Caitlyn Jenner calling it “a shame to see such an iconic American company go so woke!”
As a woman, I’m insulted.
… and how we are a bunch of knuckle-dragging, fratty boys.
Of course wez r
Today is the anniversary of the beginning of the US Civil War where an estimated 750,000 soldiers died. And now we are discussing transgender women being the epitome of womanhood. My, how has our national dialogue has changed.
Yeah, who is the “enemy?”
You are the enemy and only the govt can save you. Not.
Pushing transgenderism down our collective mouths is not a good way to engender anyone to like or respect you.
Nailed it Emma. Thanks for writing what I was thinking.
This is an excellent point and one that Gen. Satterfield is making. I would say that this is a classic mistake, underestimating your customer base and then unwilling to admit your mistake. I would guess that Alissa Heinerscheid will not be fired, because she was a minority hire and they don’t get fired but just moved around to another high paying job with less public responsibility. Let’s see. Hummm, not yet fired.
Thanks Kid Rock ——- ratta tat tat tat