[August 7, 2020] Theodore Roosevelt became the youngest President in the Nation’s history when he assumed those responsibilities upon the death of William McKinley. Roosevelt took the view that the Presidency was the “steward of the people.” And, we can find a similar leadership philosophy in the company called Trader Joe’s.
“It is only through labor and painful effort, by grim energy and resolute courage that we move on to better things.” – Theodore Roosevelt, 26th President of the United States
Trader Joe’s core values include “producing customer wow experiences, kaizen, treating its store as a brand, integrity and being product-driven.”1 Its values maintain the top quality services characterizing the company and setting it apart as a unique enterprise. These core values are what makes them successful:
- Producing customer wow experiences,
- Kaizen (a Japanese word for improvement or change for the better)
- Treating its store as a brand
- Being product driven
To meet these values, Trader Joe’s highly values making its customers the priority of the company by ensuring they are treated in the best ways possible, packaged in the variety of products made in the spirit of kaizen or constant improvement at all levels.
Trader Joe’s also ensures the progressive growth of the company by instilling a sense of teamwork and cooperation as a slogan to guarantee everyone stays in line with the store’s branding expectations. It also emphasizes on doing right at all times, as this is what leads to the growth of the company in all spheres, including how it treats its customers differently from the rest.
Recently, the company became embroiled in a controversy about its product names. There were complaints that product names, such a “Trader Giotto” and “Trader Jose” were racist. Leaders at the company announced they would not be removing the food labels because “the intentions behind them are not and never were racist.”2 Of course, no apology would have sufficed, so Trader Joe’s did what it should have done, it stood up for itself and its customers. Good leadership in action.