Core Values: USAA Insurance

By | December 5, 2013

[December 05, 2013]  Another organization that has been historically successful and displays its core values prominently, is the financial services company USAA (United Services Automobile Association).  In 1922, a group of U.S. Army officers decided to self-insure when they were unable to get auto insurance because they were considered high risk.

USAA’s stated core values are:

  • Service
  • Loyalty
  • Honesty
  • Integrity

These values are highly prized assets of the company.  Of course, I must note that I’ve been a member for 30 years.  My personal experience is that their customer service clearly among the best I have had the pleasure to experience.

From the official website1, USAA’s mission is to facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.

USAA regularly makes high marks for its service.  For example, it is rated among the best or the very best at for customer service, best company to work for, and military friendly: Consumer Reports, J.D. Power & Associates,, and  A more complete list can be found here.


[1]  The official site where the mission and core values can be found is:




Author: Douglas R. Satterfield

Hello. I'm Doug and I provide at least one article every day on some leadership topic. I welcome comments and also guests who would like to write an article. Thanks for reading my blog.

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