[February 11, 2014] Some people say that this television reality show has nothing to do with leadership … I disagree.
In case you’ve been living under a rock for the past several years, one of the most popular shows on television lately has been “Duck Dynasty.” It’s a series that portrays the lives of the Robertson’s out of West Monroe, Louisiana.
They became rich on their family-operated business, making products for duck hunters. The show focuses on the Robertson men; brothers Phil and Si (yep, that’s his name) along with their sons Jep, Willie, and Jase. The men are known for their beards and religious views.
Phil Robertson started the business in the early 1970s, while his son Willie Robertson (CEO of the company) made it into a multimillion dollar enterprise. Plus, they now have the most popular reality series television shows. The point here is that it took them years to turn a small family business into a large enterprise that benefited everyone. There are a number of leadership lessons here.
First, is persistence; never give up. The Robertson family worked hard and for many years to turn the business into what it is today. Second, have the right values. Their religious and family views are upfront and unapologetic. They believe it helped make them successful and are rightly sticking to their values. Third, have a cool temperament. We have all experienced stress and threats from the outside.
The Robertson family has remained calm and stable throughout all the obstacles thrown at them. Plus there is plenty of humor in the show.
“Hey, I’m telling you we can’t fix this. You can’t fix stupid.” – Si
The show gives us only a glimpse of what is really going on in the family and business, but it is enough to know that the Duck Dynasty show is about leadership, family, and values.