How to Fail:  Bud Light Beer

[May 1, 2023]  The recent debacle over Bud Light’s leadership failure to address the growing controversy over their pandering to the woke and transgender crowd will be studied in college marketing courses for the next century.  This is a classic case of how to fail.

A new country-themed Bud Light commercial released Thursday is a throwback to their typical marketing style, appealing to working-class young men.  Of course, they expected negative comments on their ad, so they disabled comments on YouTube.  Another bad move.  They are now being roasted on social media for cowardice.  Yep, and it will be hard to shake the cowardice label.

Bud Light and its parent company Anheuser Busch are again caught in a bad place of their own making.  This last commercial is one of a few commercials released by the company since their partnership with trans influencer Dylan Mulvaney on April 1st.  This partnership and their VP of Marketing, Alissa Heinerscheid, publically labeling their customers as “fratty” and “out of touch” was the perfect storm to crush beer sales.

The boycott of Bud Light has legs.  After an entire month of mistake after mistake (mostly doing nothing), Bud Light’s leadership has not come to grips with their mistakes and has failed to do what is so evident to us all.  They should admit they were wrong, fire the VP of Marketing (and her boss), and promise their customer base never to do this again.

But they won’t do it.  Their strategy seems to be to hunker down and ignore it.  This is a case of how to fail.  Sit back, and grab your popcorn.  It’s going to get much worse for Bud Light and Anheuser Busch.

If you want a bit of entertainment, type “Bud Light Memes” into your favorite search engine and enjoy the content.


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Author: Douglas R. Satterfield

Hello. I provide one article every day. My writings are influenced by great thinkers such as Friedrich Nietzsche, Karl Jung, Aleksandr Solzhenitsyn, Jean Piaget, Erich Neumann, and Jordan Peterson, whose insight and brilliance have gotten millions worldwide to think about improving ourselves. Thank you for reading my blog.

36 thoughts on “How to Fail:  Bud Light Beer

  1. Tech Gal

    There’s no such thing as Transphobia, it’s called The Pursuit of Truth.

    1. Robo Cop II

      Tech Gal, you nailed it. The “woke” and wannabe tyrants would have it their way and deny reality. I won’t lie for them.

      1. Dead Pool Guy

        Right …. never ever lie. Gen. Satterfield’s consistent advice. So, to say that pandering to a “trans” woman is okay and necessary is to lie. Never lie, it does none of us any good.

  2. Candy Dee

    Where are the real women on this issue? Ladies …. take a stand against this nonsense now.

  3. Scotty Bush

    If you want some great entertainment, go to YouTube and Twitter and read some of the comments and watch the videos. They are absolutely crushing Bud Light and are doing it in a funny way. Most of the humor is rude but funny as hell.

    1. Army Captain

      Doing that already and you’re right Scotty. Keep up the boycott. Never go back to Bud Light or any AB product.

      1. Eric Coda

        It’s going to be a wild ride on the backs of Woke America! Yep!
        🏳️‍⚧️ NOT!

  4. British Citizen

    Support America!!!!!!!!!!!
    Don’t buy trans Bud Light beer!
    Drink Belhaven Scotch Ale

    1. Stacey Borden

      Right Jerome, where are they? As a woman, I want to know too.

  5. Mr. Savage

    It is weird this has gone so far and has such a dumpster fire for Bud Light when their CEO could have put an end to it quickly ….. just follow Gen. S’s advice.

  6. lydia truman

    Dyldo dehumanizes women for fame and profit by putting on Gender Blackface and then tries to play the role of victim? Grifter fail.

    1. Lynn Pitts

      Got that right girl friend. My husband will never drink an AB product again. And, now I’m boycotting Nike and other brands who use the Dylan transvestite recommended products.

      1. Statin Man

        Amazing that this movement is taking off. That guy Dylan is a grifter who has been looking for a shtick for years…. then he found this one and took it all the way to it’s most ridiculous extremes until the polite people who kept silent watching this dumpster fire have had enough. A guy-girl does not need tampons or a Nike bra while wearing woman face and grifting lots of money

      2. Yusaf from Texas

        Crazy! A MOVEMENT not a BOYCOTT of Bud Light.

  7. Arena of Fools

    Bad habits die hard. Cowardice is a bad habit. CEO Brendan Whitworth needs to read this site. Take note Brendan, you are on notice. NO matter how much your CIA buddies try to help you out of this mess, real Americans will not yield.

    1. Tomas Clooney

      Don’t be surprised by all this craziness.

  8. Ron C.

    Great update and comments Gen. Satterfield. When you can, give us another update on this site for those of us who are real American patriots and not the faggoty moronic marxist tyrant crazies who hid in the basement of their mama’s house like Anheuser-Busch CEO Brendan Whitworth is doing today. Those of us in Canada are supporting the boycott too.

    1. Doc Blackshear

      Ron C. You da man. Hang in there with us brother.

      1. Hold my Beer

        Doc, it’s not a boycott, it’s a divorce.

  9. José Luis Rodriguez

    Right! This is time to take back America from the crazies who want to take your children and make them into freaks.

  10. corralesdon

    I live in a small town in the panhandle of Texas and i just went to Walmart. I walked through the beer section to check on the Bud Light sales and Hahahaha….the Bud lights were 90% fully stocked while Coors was almost gone. The boycott is working Patriots 🤣

    1. Lady Hawk

      Keep up the pressure until they disavow the trans crowd that is looking to convert your kids.

      1. Liz at Home

        This is not really a boycott of a beer but pushback to the crazy WOKE ideology that is destroying our kids.

      2. Willie Strumburger

        Right, it is a movement that is not going away just because the CEO of America’s Anheuser-Busch is a coward and is hiding behind corporate walls. And it takes balls to pretend to be a woman in front of the whole world when you’re a man. Congrats, Dylan. So brave. You have singlehandedly destroyed a beer company. Well done! And the CIA man CEO of Bud Light … message to you. Don’t be a coward. You claim you learned about America. Well, being a coward doesn’t sit well. “We never intended to be part of a discussion that divides people,” Anheuser-Busch CEO Brendan Whitworth said in press release titled “Our Responsibility To America.” Yeah right and I have a bridge in Brooklyn to sell you.

        1. Forrest Gump

          “They should admit they were wrong, fire the VP of Marketing (and her boss), and promise their customer base never to do this again.” Gen. Satterfield. Got it right again and again and again, maybe they should ask Gen. Satterfield for advice. He understands cowardice and how to fix it.

  11. Karl J.

    This is not a Bud Light boycott, it’s a movement.

    1. HAL

      Damn straight, Aussie. Cheers! Oh, did I insult the trans beer fans? Touch sh$$ (I used $$ so as not to trigger the pandering FBI agents who read this blog, looking for regular folks like me to throw into jail).


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