[August 4, 2025] The CEO of British carmaker Jaguar recently resigned after crashing his company’s sales by a massive 97.5% in April compared to previous years. The obvious question is why. There is a crucial lesson to learn from this failure of any prominent Executive who adopts a Woke ideology.
The latest Jaguar advertisement shows a group of “freaks” doing freaky things, mainly composed of cross-dressing men. You can see the advert for yourself here. What’s missing from the cringe advert is anything about cars.
🚨JAGUAR: IF YOU DON’T LIKE OUR AD YOU’RE INTOLERANT
After releasing a bizarre ad that had nothing to do with cars, the Managing Director of Jaguar said he was disappointed by the “vile hatred and intolerance” people had shown toward it.
He denied it was “woke,” saying they… pic.twitter.com/UmVMK6ZJJT
— Mario Nawfal (@MarioNawfal) November 23, 2024
“Do you sell cars?” – Elon Musk responding to a Jaguar advertisement
The peak of Woke ideology is over, and it’s falling faster than a meteor. All things Woke are dying. And Jaguar’s leaders decided now is the time to jump in and go full woke. That was a grave and poorly timed mistake. How bad was this decision?
The Jaguar leadership did not see the fall of Woke. Once their sales crashed, they were again slow to see it, and their commercials continued to destroy their brand. Only recently did their website pull down the freak show.
The humiliation was total. It was on the level of Bud Light’s disastrous 2013 ads featuring trans-influencer Dylan Mulvaney, which cost the company more than a billion dollars.
“Adrian Martell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after three years in charge.” – Breitbart News, 1 August 2025
Here’s the message to Jaguar: “Go back to making cars.” Simple.
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Please read my books:
UNBELIEVABLE
very believable
fire da man and get a good ceo
kick butt and take names
go woke go broke
The commerical, if you can call it that, is an insult to our senses and a burden to us as human beings. Why be a freak? Why show yourself to be so dumb that even kids are laughing at you. Jaguar screwed up. what I’m more surprised about is the fact that there were no adults in the room who should have stood up and said this whole advertising campaign to rebrand Jaguar is absolutely lunacy.
I find myself, again, agreeing with Gen. Doug Satterfield that the Woke mind virus has squeaked its last squeak and is going down the path of all communist ideologies and its variants. Why? Because Woke is just another emotional sister of communism. And we know how that tipurned out in then20th century with over 100 million dead as those nations were forcing their citizens to be equal, all equal in poverty.
Ideological Brain Worms
https://www.theleadermaker.com/ideological-brain-worms/
In an article in Spiked from June 11th, Saad directly attacks Woke ideology. He explains that Woke claims of systemic oppression in the West are easily disproven. He says this particular ideology is irrational and dangerous. Ironically, the mind viruses in the well-educated show that they are especially vulnerable to these infectious ideas.
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Do get infected by the brain worms.
Go Woke, go Broke. Yeah, we all know that. The lesson, however, bears repeating because, as we can see, some folks didn’t get the memo.
The nuts are running the asylum.
DUMB
DUMB
DUMB
I couldn’t watch this travesty. And the horror of those chosen to be part of it. What did they do, go into Mogadishu?
They had to get the freaks from someplace. 😫👅
Woke is dead. And the tide is slowly but convincingly washing away the authoritarianism of the Woke Ideology that the world has had to put up with thanks to the utter cowardice of our political establishment.
It would never occur to me that I might be part of anything so silly as approving a woke commercial, whether as a CEO or any other leader. But the US military did it … and now those folks are all fired by the new SECDEF. Bud Light tried it with a “transgender” (not so sure he was actually a transgender of just a gay man faking it). And all those failed spectacularly. And now, months later and the failures of Target and their failed rainbow clothing line, we have Jaguar, with much more to lose, actually double down and try the exact same thing but go further and go all in on the green technology of EVs. Those EVs are outdated technology and one that was beat out by the internal combustion engine. So, what happens next? Just get a new CEO who is not ideologically warped.
Winston and Karl, you guys are making too much sense.
ACK ACK ACK …… CEO down the drain. 🤮🤮🤮🤮🤮🤮
If there ever was such a thing as STUPID, the the Jaguar CEO allowing this stupidity to actually get off his approval desk and onto the screen as an advertisement. yeah, I get the idea of “re-branding” but let’s get real here. Not stupid. If you want to re-brand, like he did and go with EVs, then you had better do your homework to insure it’s viable. EVs are not viable with current technology and only can be afforded due to fed govt substities, which are going away. But NO, the CEO decided only EVs and rejected ICMs. That’s another level of stupid. And he resigned. Clearly, he was given a choice, resign or be fired. He should have been unceremoniously fired and walked out of the buidling to show that the compnay is not tolerant of stupid mistakes that even a first grader knows better to do. Gen. Satterfield, thanks for the comic relief today.
I can’t help myself rewatching this commercial and thinking how utterly stupid it is. Yep, a total freak show.
We stare at the abyss when our eyes see this monstrosity. 👀
Wesley, you nailed it. 👀👀👀👀👀👀👀
🕷🕷🕷🕷
“Do you sell cars?” – Elon Musk responding to a Jaguar advertisement. Great quote from the richest man in the world.
Gen. Satterfield, this is tragic only from the view that alot of good folks working for Jaguar will lose their jobs because their Woke CEO destroyed the company and did so voluntarily and with forethought. Crazy!
Gotta love it ❤️ “freaks” doing freak things. We just don’t like it.
Gen. Satterfield is overall, pretty tame in his analysis, except when it comes to terrorism and then he is as hardcore as hardcore can get. But in this case, I think he is spot on by showing us the stupidity of this rebranding by Jaguar. Dumb is just an inadequate descriptor for Jaguar’s leadership. Others have asked, and I will ask, wasn’t there an adult in the room when the decision was made to air this commerical? Apparently not.