[July 14, 2014] It was 1916. If you were part of General Pershing’s punitive expedition against Poncho Villa, you may have been riding one of the U.S. Army’s Harley-Davidson motorcycles. Motorization of bicycles in the early 1900s started a movement that has never gone away. Any person who has spent time on a motorcycle understands that “it gets in your blood” – the exhilaration and freedom experienced when riding a bike. A big name … Harley-Davidson motorcycles (also called “Harleys”) are considered some of the best known and best made anywhere in the world.
Harley-Davidson, Inc. (HD) mission statement: “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” – Harley-Davidson, Inc.1
Corporate values are often explicitly designed lists utilized to engage employees in desired behaviors that align with strategic business goals. HD’s core values are straight forward and they are:
- Tell the truth
- Be fair
- Keep your promises
- Respect the individual
- Encourage intellectual curiosity
Achievements of HD has not always been easy or without a few obstacles. However, each time the company has managed to come out ahead of its competitors, help supply the war effort, and provide a meaningful ride experience through their motorcycle products. The success of HD takes on many forms, but through its hard-working employees and great leadership, HD will continue to be one of the best brands in the world.
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 The official website of Harley-Davidson, Inc: http://www.harley-davidson.com/