The “Godfather” Kevin Samuels

By | October 27, 2023

[October 27, 2023]  “You’re average at best.”  So begins one of America’s most famous and well-respected image consultants, Kevin Samuels.  He shot to popularity for his advice, targeted mainly at black women, but applies across all races and cultures.  I first heard of the “godfather,” as he is affectionately known in the dating market, from a young man advising women to make themselves better wives.

Two years ago, Mr. Samuels gave an interview called “You’re average at best” (full interview here, 22:52 minutes on YouTube).  Before listening to him, I wondered how he gained the title of “godfather,” but it made sense only after listening to him for a few minutes.

In this famous interview with a black woman, he picks apart the idea that modern women are all wonderful and perfect and gives reasons why these women cannot settle for men “beneath them.”  The video accumulated over 3.7 views and with 37,075 comments.

He begins the interview by asking the woman, “Are you a Ph.D.?”  I didn’t initially understand why he asked this or other questions, but he explains.  “How many dogs do you have?”  Then, “Do you have a job?”  On the day of his show, he calls it “Disagreement Day,” where women call him to argue why he is wrong.  But in this interview, the caller ignored it.  Mr. Samuels takes her to task for doing so.  “How old are you?

She tells him she is interested in a “high-value” man.  Kevin asks what kind of man is this high-value man?  And, “What kind of men are you dating?”  She claims that she is giving guys not on her level a chance.  Kevin asks, “Why?”  and “What do you mean on your level?”  She claims to want a six-figure income guy, but she can’t find any.

Here is why Kevin is so famous.  He tells her the guys she wants will not ask her out.  “You ladies do this.  You go and deal with men you feel are beneath you and then ask how to fix them.”  His big question is why she can’t get a guy on her level.  He tells her that is the problem with black women.  They don’t do the right thing with black men.

The lady says she is 35 years old.  Owns a dog grooming business.  Has a 13-year-old son.  She is not married.  Below-average looks.  Makes over six-figure income now for three years.

“Why do you need a man to make six figures?”  And, “Do you know how many men make six figures or more?”  Ten percent.  “Those men who make that kind of money, who all women want, what do they want?”  The lady blabs on about a list of things she thinks.

Kevin’s bottom line is that those men she seeks do not want her, and she needs to bring down her expectations; otherwise, she will never get a man at all.  The men she is talking about have options.  Typically, they don’t want to deal with women with 13-year-old sons, who are 35 years old, and have below-average looks.  He tells women what men want.  He is not trying to fix men or women; he acknowledges what they want in a mate.

“Why would a man in the top 10% of earners, who women across the country want, want to [have a relationship with you]?”  Simple, they don’t want her.  These women are delusional.  These women believe they are the exception to the rule.

Sadly, Kevin Samuels passed away last year.


Please read my books:

  1. “55 Rules for a Good Life,” on Amazon (link here).
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Author: Douglas R. Satterfield

Hello. I provide one article every day. My writings are influenced by great thinkers such as Friedrich Nietzsche, Karl Jung, Aleksandr Solzhenitsyn, Jean Piaget, Erich Neumann, and Jordan Peterson, whose insight and brilliance have gotten millions worldwide to think about improving ourselves. Thank you for reading my blog.

19 thoughts on “The “Godfather” Kevin Samuels

  1. Eddie Gilliam

    I fully understand what Kevin Samuel was addressing. As a single man looking to marry one day. I faced this issue alot .I call them gold digger. Looking for a man to take care of them to live a high level.
    The women who make a 6 digital figure looking for a man, men are afraid to date them because of those who are not making a 6 digital figure can’t afford her high cost maintenance.
    We have been taught growing up that men responsible is to take care of your woman. If we can’t we feel like failure. No man like that.
    A heard a story years ago about a Royal Ross car.
    It says why doesn’t you see any advertisements on this car. Why because the car knows its value and those who gets one knows the value.
    What I am I saying some women don’t know their value, they will settle for less.
    Women value your worth, men value hers worth.
    A royal Ross knows what it is. Women know value.
    You are a jewel. A dog will chase.

  2. Lady Hawk

    First I heard of Kevin Samuels. Great man! Too bad he passed away.

    1. Silly Man

      Right! Gen. Satterfield frequently points out heroes for us. I think that Mr. Samuels is among those who are heroes because he is willing to stand up and tell the truth. If you can, go to youtube and search on his name. It takes a little bit of time (invested for good) to get atuned to his style of talking. It is a little out of the ordinary but after a few minutes you can listen in to him and it makes perfect sense. The main thing he is trying to say is that we are all average and it will do us good to work to improve ourselves if we want a better relationship. Then commit to that relationship. That is the way of life.

  3. Edward G.

    Another excellent article on a topic more important than we might initially think.

  4. rjsmithers

    Thanks Gen. Satterfield for making me aware of Kevin Samuels. I’ll be going to look over his videos. BTW, just saw my first one. Of course, after listening to him for a while you get used to his style of discussion and he is easier to follow. Kevin hits the face of those who believe they are entitled. Good for him. Love it.

  5. Willie Strumburger

    Samuels gained traction in mainstream hip-hop culture, interviewing Nicki Minaj and T.I., while also making guest appearances on No Jumper, Joe Budden TV and VladTV.
    Kevin Roshon Samuels (March 13, 1969 – May 5, 2022) was an American internet personality and image consultant. He rose to popularity in 2020 and was considered a public figure based on his YouTube and Instagram live streams discussing modern society and relationships.

  6. H. M. Longstreet

    Nothing like listening to a great man. Too bad that he passed away. We need more men like him to tell us to pound sand, we are average at best, and nothing more. Stop being misled by social media that tells us that we are all okay the way we are and no need to improve and to expect the world to be laid at our feet. Gen. Satterfield writes about this in his book “55 Rules for a Good Life” under Humility.

    1. Janna Faulkner

      We should all fall back upon humility as a default position because it is impossible to know everything and be the ‘big man on the top of the hill’ without others coming to push us off. Hang in there Gen. Satterfield, ur articles are spot on, and I’m saying that because I too have been around the block and know. Your leader forum here contains a lot of great comments, as it should. And, BTW, I love your “Letters to My Granddaughter” series….. the very best!!!!!

      1. USA Patriot II

        I agree with you Janna. Said it before and will say it again. Great website.

        1. JT Patterson

          That’s why I’ve been one of his biggest fans since almost the beginning of his website.


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