[June 29, 2014] A small group of 10-year old boys from northern Louisiana collected empty “coke” bottles to exchange for 2 cents each back in the early 1960s. My two friends and I would spend Saturdays scouring our small, no-traffic-light town for coke empties. This was my first memory of Coca Cola. We would each, maybe, make enough money to buy one 6.5-ounce Coca Cola for10 cents and a candy bar for a nickel.
There is no doubt that for over a century, Coca Cola Bottling Company United, Inc. has been an exceptionally successful company. It produces a product of good quality, at a good price, and treats its customers well. Much of this can be traced to adherence to a refined set of core values.
Company core values are1:
- Integrity: the foundation of all their relationships
- Respect and Trust: for associates, owners, consumers, and communities
- Quality: do no compromise their standards
- Excellence: they intend to be the undisputed leader
In addition to winning a number of awards, they have committed to hire more military veterans. Thanks to Coca Cola for their support of our veterans and local communities where they have made a big difference. This is a company where their leadership has a history of long-term success.